Are you finding it a challenge to keep up with your content marketing? Don’t give up. Aside from your own content, it’s worth offering content from other sources as well (i.e. content curation). It keeps you in front of customers and shows your industry expertise.
It’s hard to fuel that engine on a consistent basis, but you’ll see wins in ROI if you keep at it...
- 41% of marketers confirm marketing content’s positive ROI
- Marketers who prioritize blogging are 13 times more likely to have a positive ROI.
- Adopting an inbound strategy doubles average website conversion rates, from 6% to 12%
(Statisics from HubSpot’s Inbound Marketing Report)
Top Tools Used by Content Marketers
If you don’t have a content marketer to do this for you, there are online tools that will simplify the process and, in some cases, embed content for you. Here is a list of tools used by top content marketers.
This platform helps you find “content gems” online. Useful for marketing, blogging and social media marketing, it allows you to find trending topics, share content, discover new topics, search keywords and more.
If you read blogs through an RSS reader or news reader, you may already be familiar with Feedly. It’s a convenient way to read content in bulk. What you might not know is that you can filter articles and share them directly to your social media accounts. Search for your topic or phrase, “real estate marketing” for example, then filter by popularity. Set it to “high” to find content that’s resonating with online audiences.
Buzzsumo offers a look into which content gets high engagement online. Just enter your topic (or even a competitor) and see which posts have gotten the most shares, likes or comments. You can also find key influencers for your content.
As the name implies, List.ly is all about lists. Create lists on any topic of value to your audience and share from the site directly or embed it in your blog. Examples include a list of online recruiting tools and 2015 marketing events.
With Storify, you can “make the web tell a story.” It’s a good site to discover and share content on a particular subject. Since it integrates well with WordPress websites, you can easily embed a stream of tweets, posts, photos and videos with one click as well.
Quora is a Q&A site with tons of great content. It’s considered more professional than Yahoo Answers or other Q&A sites and is very popular in the tech community. Similar to a forum, it offers great insight into the questions others may have about your industry or topic. Use it to find new ideas for articles or social posts and answer questions to display your expertise.