Content low?

Are you finding it a challenge to keep up with your content marketing? Don’t give up. Aside from your own content, it’s worth offering content from other sources as well (i.e. content curation). It keeps you in front of customers and shows your industry expertise.

It’s hard to fuel that engine on a consistent basis, but you’ll see wins in ROI if you keep at it...

  • 41% of marketers confirm marketing content’s positive ROI
  • Marketers who prioritize blogging are 13 times more likely to have a positive ROI.
  • Adopting an inbound strategy doubles average website conversion rates, from 6% to 12%

(Statisics from HubSpot’s Inbound Marketing Report)

Top Tools Used by Content Marketers

If you don’t have a content marketer to do this for you, there are online tools that will simplify the process and, in some cases, embed content for you.  Here is a list of tools used by top content marketers.

Content Gems

This platform helps you find “content gems” online. Useful for marketing, blogging and social media marketing, it allows you to find trending topics, share content, discover new topics, search keywords and more.


If you read blogs through an RSS reader or news reader, you may already be familiar with Feedly. It’s a convenient way to read content in bulk. What you might not know is that you can filter articles and share them directly to your social media accounts. Search for your topic or phrase, “real estate marketing” for example, then filter by popularity. Set it to “high” to find content that’s resonating with online audiences.


Buzzsumo offers a look into which content gets high engagement online. Just enter your topic (or even a competitor) and see which posts have gotten the most shares, likes or comments. You can also find key influencers for your content.

As the name implies, is all about lists. Create lists on any topic of value to your audience and share from the site directly or embed it in your blog.  Examples include a list of online recruiting tools and 2015 marketing events.


With Storify, you can “make the web tell a story.” It’s a good site to discover and share content on a particular subject. Since it integrates well with WordPress websites, you can easily embed a stream of tweets, posts, photos and videos with one click as well.


Quora is a Q&A site with tons of great content. It’s considered more professional than Yahoo Answers or other Q&A sites and is very popular in the tech community. Similar to a forum, it offers great insight into the questions others may have about your industry or topic. Use it to find new ideas for articles or social posts and answer questions to display your expertise.


As Mashable and others say, we're in the midst of a "content marketing explosion." If you haven't heard of the phrase "content marketing," know that it's the new buzz term used by marketers and writers (me included). It's been around long enough to be in Wikipedia, but it hasn't made it to the dictionary yet. And it describes a strategy that's both old and new.

It's about creating and sharing content to promote your brand. What's new about this is that we now have more tools for sharing content than ever before. It's safe to say the entire online culture is now about sharing content (written, visual or oral).

As a business owner or marketer, you need to tap into that culture if you want to gain new business online.

Market your existing content and make it shareable

Here are just a few ideas...

  • Turn your case studies into slide presentations, videos or both.
  • Make your  data visual with an infographic (like the example below).
  • Turn your blog tips into an ebook.
  • Transcribe your email newsletter and make it an audio podcast.
  • Promote your research report, and your expertise, through a webinar.

There are no limits to the creative tactics for marketing content online. Read on for more insight below and let me know if you need help with ideas!  Thanks goes to Blue Glass Interactive for the infographic.

Created by BlueGlass Interactive


WordCamp Miami 2011

WordCamp Miami 2011 offered some great sessions on developing and marketing WordPress blogs. I had fun, took lots notes and heard some great speakers. Here are a few of their tips…

You’re a publisher now. Start thinking like one.

When writing remember…

  • General is boring. Specific is interesting
  • Keep it short (300 to 500 words)
  • Read it aloud before posting
  • Tweak it for SEO
  • Use catchy headlines

- Maria de los Angeles in Blogging 101

WordPress isn’t just for personal blogs.

It’s a powerful platform. Great examples:

- Adam Warner in Introduction to WordPress

Most businesses fail to identify their customers.

Spend more time identifying your online customer and they will spend more time buying.

- Dezmon Landers in Steroid Marketing for WordPress

A few recommended WordPress plugins:

- From “Plugins Even Charlie Sheen Would Love”

The 3 questions you should ask about your site:

  1. How is the site attracting customers?
  2. How is it converting prospects into buyers?
  3. How is it building relationships and maximizing value over time?

- Klaus Heesch in Live WordPress Site Review


It was a great experience and I’d recommend going next year if you’re interested in using WordPress. See some of the slides and video presentations at the WordCamp Miami site.



WordCamp Miami 2011

OK, so "WordCamping" might not be a real word, but it should be! If you use WordPress blogs, you may have heard about WordCamp Miami 2011. It's a one-day conference on everything WordPress. It's held every year, but this will be my first time attending.

I'm really looking forward to it, although I wish I could clone myself to catch all of the sessions I want to see.  Here are a few...

  • Steroid Marketing for WordPress by Dezmon Landers
  • WordPress & SEO by local SEO John Carcutt
  • Building a Community Around Your Blog by Brenden Sera-Shriar
  • Building a Business with WordPress by local web strategist Brian Breslin
  • Reaching Multi-Cultural Audiences with Your Blog by Jhonatan Castaneda

Keep on eye out for my next few blog posts as I'm sure I'll have many blogging tips to share!

Going to WordCamp Miami? Make sure to say hi!

1 Comment

Love her or hate her, you have to admit Lady Gaga knows how to get attention. Yes, the meat shoes and crazy outfits are part of it, but if you look beyond that you'll notice some deliberate choices that also keep her in the spotlight. Some of these involve smart marketing decisions that can be used by any business.

How can you market yourself like Lady Gaga?

Besides being different (or very different, in her case), having a strong opinion and giving your fans a way to build a strong connection are just a few strategies that work. You can also leverage social media and try to get the right people behind your brand.

This great slide presentation by Jesse Desjardins spells out the rest: